Founders Family Photo

Art +
Science

Breanna and Greg's paths crossed serendipitously in the spring of 2023. Breanna, a nurse scientist with a passion for revolutionizing the hospital experience, and Greg, a brilliant human-centered designer driven by a desire to make a meaningful impact, shared a vision of merging technology with healthcare in a way that brings light to an often-dark time for millions of patients and families each year.

Their chance encounter led to almost daily brainstorming sessions, deep personal reflections, and even joint families photos – it is the Family Room after all! Together, they're crafting a groundbreaking health tech product aimed at transforming the way healthcare is delivered in the hospital environment.

Core Team

Breanna Hetland

Breanna Hetland, PhD, RN, CCRN-K

Co-founder, CEO
Greg Nelson

Greg Nelson

Co-founder, Chief Product Officer
Taelyr Weekly

Taelyr Weekly, MPH, BSN, RN-BC

Research Coordinator
Lauren Sigmon

Lauren Sigmon, Lead Clinical Nurse

Graduate Assistant
Josie Jones

Josie Jones, Critical Care Nurse

Clinical Advisor

Strategic Advisors

Amy Johnson

Amy Johnson

Partner, 22Eleven
Prev. Co-founder & CEO, Lifeloop (acquired)
Joy Doll

Joy Doll, OTD, OTR/L

Program Director, Health Informatics, Creighton University
Owner, Hello Better Healthcare
Mary Beth Happ

Mary Beth Happ, PhD, RN, FAAN, FGSA

Nursing Distinguished Professor of Critical Care Research
Co-Director, Golden Buckeye Center for Dementia Caregiving
The Ohio State University College of Nursing
Jessica Castner

Jessica Castner, PhD, RN, CEN, AE-C, FAEN, FAAN

President, Castner Inc.
Distinguished Nurse Scholar-in-Residence at National Academy of Medicine
Eliotte L Hirshberg

Eliotte L Hirshberg, MD, MSc

Professor, Pulmonary/Critical Care and Pediatrics at IMC/University of Utah
Dir. Post ICU/COVID Aftercare and Recovery Clinic, Intermountain Medical Center

Nurse, Family, Patient, and Executive Informed

Our work has been influenced not only by the long lineage of caregiver and patient advocates that have shaped this work to this point, but also by 70+ interviews where caregivers, families, patients, and healthcare leaders have shared their stories and expertise. We are grateful for their willingness to join us on this journey. 🙏

Ryan Allen, PhD, CTP-E, ERYT-500, RCYT-95
Ryan Allen, PhD, CTP-E, ERYT-500, RCYT-95
Kavitha Subramaniam
Kavitha Subramaniam
Molly Belieu
Molly Belieu
Natalie McAndrews
Natalie McAndrews
Ron Carson II
Ron Carson II
Jennifer Fitzsimmons
Jennifer Fitzsimmons
Emily Huekler
Emily Huekler
Nancy Nelson
Nancy Nelson
Matthew Douma, RN
Matthew Douma, RN
Maryjan Fiala
Maryjan Fiala
Deanna Hughes
Deanna Hughes
Brook Garbison
Brook Garbison
Christina Bach
Christina Bach
Ann Blanchard
Ann Blanchard
Joy Boyd Rodriguez
Joy Boyd Rodriguez
Ann Gantzer, Ph.D., RN
Ann Gantzer, Ph.D., RN
Robert Nelson
Robert Nelson
Charlton Wilson, MD
Charlton Wilson, MD
Chad Stadsvold, DO
Chad Stadsvold, DO
Angela Johnson, EdD, RN
Angela Johnson, EdD, RN
Crystal Slaughter, APN, DNP, ACNS-BC
Crystal Slaughter, APN, DNP, ACNS-BC

Knowledgebase Contributions

Our expert guides were built on the wonderful work of Arivudainambi A, Caggiano N, Li P, Isenberg A, Christensen J, Donovan H, Scheunemann LP, and the Greater Pittsburgh Post-ICU Community. ICU Family Workbook. 2023. Publicly available via https://picturethis.pitt.edu